Cute Production? Clever Marketing?

So...we had Barnes and Noble night, and this year Joshy performed.



It was cute...he performed a little French song...and sang a couple of winter songs.

I especially love how in the down time...Josh tried really hard to see the bell on top of his hat. Ohmygosh. He is so Josh.

But of course...after spending a chunk of change getting the kids books, buying books for their teachers...and supporting spirit night at Baja Fresh...I have to conclude that this was a supremely clever marketing ploy...but...it worked.

Plus...how can you resist this face? You'd drop a chunk of change for that, wouldn't you?